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Our Story


"Making dog tails wag, and humans smile!"

Afternoon Paws is an artisan dog bakery, based in Berkshire,

specialising in handmade, personalised dog treats.


I'm Becky, Chief Baker and Owner, and founded Afternoon Paws after discovering I loved blending my passion for baking, with treating my two Dachshunds, Rolo and Twix. After months of trialling recipes, I launched our first all-natural, oven baked personalised treats in eco-friendly, plastic-free packaging. 



Our first personalised dog treats were a huge hit, and we soon launched a range of personalised Birthday, Gotcha Day and Training Treats. In lockdown 2020, we got to work on bringing out our new, exciting dog treat gifting range. With dogs being an important part of the family, we wanted to create a range of treats that involved them in the big moments in life and provided their humans with fun, unique gifts.





Some of our most popular dog treat ranges now include our unique occasion gifting treats, involving the dog in engagements, weddings, new home and new baby gifts

- all personalised and tasty!



Since starting, we've baked treats for 1000s of dogs all over the UK and abroad. We've partnered with multiple brands on our Bespoke Bake range of personalised, custom treats and launched 20+ products from Personalised Dog Advent Calendars to Easter Egg Hunt Kits for dogs!





Our focus is to create personalised wholesome treats using all-natural, high quality ingredients, but also to be kind to the planet in doing so. We proudly use no plastic in our packaging, and source our ingredients and packaging from suppliers who share our eco-friendly values.


 We also want to limit our waste, so any surplus treats are sold in our "We Baked Too Much" Bags, and we donate proceeds from each bag to charity!


We're keen to be as eco-friendly as possible, so all of our packaging is plastic-free and either recycled, compostable, biodegradable or recyclable.


We bake all of our biscuits fresh to order, in small batches and each biscuits is hand stamped with "Paw of Approval" and lovingly made from start to finish.




We use only natural ingredients in all of our baking, sourcing our high quality flour from a small mill in the Cotswolds, and use 100% Organic Peanut Butter (free from palm oil and xylitol).



Our treats are baked with grain-free, wheat-free flours

so they are gentle on sensitive tummies! We use 100% human-grade ingredients, with no preservatives, artificial flavourings or colourings,



We bake all of our treats here in the UK, in our small bakery in Berkshire. 





Afternoon Paws is fully insured and registeredand we are certified in food and hygiene safety.
In compliance with UK law, we are registered and licensed with Trading Standards as a pet food company, license number GB887080 under the EC Feed Hygiene Regulation 183/2005, and all of our treats are tested at a UKAS accredited laboratory. 
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